Your brand is only as strong as the weakest link. Building a brand takes years and a lot of effort. One poorly managed incident could cause considerable damage. Companies that understand their reputational risks and actively manage them are better prepared to protect their brands.

What took years to build can be gone tomorrow.

Consumers are increasingly aware of the nutritional, ethical and environmental performance of the products they eat or drink. When making purchasing decisions, they prefer quality products that are unique, safe and sustainable. These factors are important drivers of reputation and brand value for companies and products in the food sector.

Whereas building reputation, brand value, consumer confidence and loyalty requires significant time and effort, these can be damaged overnight as a result of poorly managed events involving a company or its supply chain partners.

What are the benefits?
Understanding and managing reputational risks, and communicating effectively and proactively with stakeholders, are essential to managing an organization’s reputation and brand value. Reputational risk management generates added value to your organization by:
• Enhanced reputation, brand value and resilience
• Improved stakeholder relations
• More effective response in the event of a crisis

How we can help you
DNV provides a range of services aimed at protecting, maintaining or enhancing the reputation and brand of products and organizations in the food sector. We can help your organization understand the reputational risks associated with your operations, products or services through:
• Reputational risk assessment
• Stakeholder mapping
• Stakeholder consultation

We can help your organization assess reputational risk exposure through:
• Assessment of stakeholders’:
- interest in the company’s activities or products
- level of control and influence over the company
- potential impact on the company
• Reputational risk management planning
• Conflict management and resolution
• Stakeholder communication strategy development
• Crisis management and business continuity